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Bose counters the AirPods 4 with new $179 QuietComfort Earbuds

A marketing image of the Bose QuietComfort Earbuds.
Image: Bose

Bose is adding a non-“Ultra” earbud option to its lineup today. The new $179 QuietComfort Earbuds offer active noise cancellation, an “everyday earbud design,” wireless charging, and up to 8.5 hours of battery life — presumably with ANC off. Available in black, white, or purple, the QC Earbuds also support multipoint connectivity and are IPX4 water and sweat resistant.

The new earbuds add some unique software tricks that aren’t on Bose’s other products, such as Remote Selfie, which lets you turn the QC Earbuds into a remote shutter for your phone’s camera. Can’t say I’ve seen that one before. There’s a “Hey headphones” command for activating your preferred voice assistant, and gamers can take advantage of a low-latency mode.

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